Word: neon
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Sure, your parents went to Yale Law School. But your mom went to school around here, and didn't you enjoy the neon-ringed, newly-established Loker Commons when you visited? Not to mention the bean burritos...
...huge silver ball slides ever so deliberately down the pulsing neon face of a building in Times Square, and off leaps one of the world's most wildly imaginative entrepreneurs. It is Richard Branson, the raffish British tycoon who has splashed his company's Virgin logo on everything from airlines to a bridal service. The occasion: the opening of a $15 million, biggest-anywhere, 75,000-sq.-ft. new Virgin music-and-entertainment megastore...
...this technique were not enough to squelch narrative interest in her people, Proulx often introduces parenthetical flash-forwards detailing the ways in which her characters will die: "(Some year or two later, Snakes, using a climbing rope with a single core in a color pattern of purple, neon pink, teal and fluorescent yellow, hung himself in the cab of his truck. A note on the seat read, 'I'm not going to wear glasses.')" The emphasis in this passage pervades the entire novel: things survive and are worth careful descriptions, while people are passing fancies. That could have been conveyed...
...Stupak surveys his realm, the $550 million Stratosphere Tower, Hotel and Casino that rises 1,149 ft. above Las Vegas like a gleaming blue syringe in the neon night sky. For a moment, his taste of triumph is soured by a nagging memory. "A few days ago," the 54-year-old entrepreneur says, "I had a nightmare that the tower was cracking and starting to lean. Luckily, I woke up before it fell over. Which I guess means something is going on self-consciously...
...California madhouse. Through the door of The State Hospital, 1966, you peer into a charnel house of the soul, in which an emaciated and filthy body lies on the lower bunk of a two-tier unit while his doppelganger lies on the one above, encircled by a neon thought balloon. He is the real patient's dream; there is no escape from the confinement and lunacy; one fortifies the other...