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Word: neotrist (lookup in dictionary) (lookup stats)
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...volume has a complimentary column-and-one-half biography of Publisher Moses Louis ("Moe") Annenberg. Hearst's New York Journal, selling the same encyclopedia, has in its volumes no word of Mr. Annenberg or his career, but it has got a nice item devoted to the word "neotrist,"† which they hired Lexicographer Charles Earle Funk to coin for them to describe a typical Journal reader. Mr. Annenberg's books haven't got that...

Author: /time Magazine | Title: Press: Battle of Books | 4/12/1937 | See Source »

...looking front page among 130 newspapers with 50,000 circulation or over; second: New York Herald Tribune; third: Des Moines Tribune. Among 365 newspapers of 10,000 to 50,000 circulation, first prize went to the Miami, Fla. Herald; second: Glendale, Calif. News Press; third: Hartford, Conn. Courant. †"Neotrist," invented from the Greek, meaning a person who stays young...

Author: /time Magazine | Title: Press: Battle of Books | 4/12/1937 | See Source »

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