Word: nes
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...going to win that argument. At the Summer Consumer Electronics Show in Chicago, the purveyor of the world's most successful electronic-game system unveiled its long-awaited successor: a gray plastic book-size box called the Super Nintendo Entertainment System. When it becomes available in September, Super NES will cost $199.95 (twice the price of the old NES) for the basic game machine, two hand-held controllers, the latest Super Mario Bros. adventure and a $50 coupon for another game. The machine will also be backed by a $95 million nonstop marketing blitz designed to convince every American preadolescent...
...going to be an easy sell. In theory, the more powerful computer chip at the heart of Super NES can generate games with richer colors, clearer sound, faster action and more sophisticated play. A 16-bit chip, for example, can create 32,768 colors, compared with 52 for an 8-bit chip. But it's going to be hard to see those improvements on the fuzzy family TVs most Nintendo sets are plugged into. And because the original Nintendo -- and a portable successor called Game Boy -- uses different chips, the old games won't work in the new machine, rendering...
Nintendo should be able to drum up enough excitement to sell out this year's supply of 2 million Super NES sets. What's less clear is how long that enthusiasm will last. At best, say analysts, over the next five years Nintendo will sell about two-thirds as many of the new systems as it sold of the old. At worst, Nintendo could end up like Atari, which in the early 1980s tried to replace a wildly successful video-game player with one that was more powerful but incompatible. Atari ended up with a mountain of unsold game cartridges...
Lawrence J. Cohen and Fred Free man, the creators of the show, have invented a conglomerate that might better be called Bedlam Inc. The company's indecisive sales manager answers yes-or-no questions with a paralyzed "Nes" and blurts out unsolicited confessions. He tells his wife, "You know that huge Hawaiian barbecue pit we put in? Well, I didn't pay for it. I buried it in the Kuwaiti bid under market research." Cohen maintains that this is how companies really work. "This is a comedy and will treat business like...
...natural extension of Fiedler's concern with the "other." Only now he confronts not society's but nature's own outsiders. He would prefer a term less offensive than freaks, though he defends it against such euphemisms as mistakes of nature and phenomènes on the grounds that they "lack the resonance necessary to represent the sense of quasi-religious awe which we experience first and most strongly as children: face to face with fellow humans more marginal than the poorest sharecroppers or black convicts on a Mississippi chain gang...