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Word: nescafe (lookup in dictionary) (lookup stats)
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...after nearly four years of retrenchment, Nestlé (1983 sales: $12.7 billion) is once again hungry to add American names to its list of bestselling brands, which includes Nescafé, Quik, Nestea and L'Oréal. In January, Nestlé acquired Ward-Johnston, the candy company that produces such matinee munchies as Raisinets, Goobers and Sno-Caps, and in April it signed an agreement to buy Hills Bros, coffee. Last week the company announced plans to purchase Los Angeles-based Carnation, the leading maker of evaporated milk, for about $3 billion, or $83 a share. The deal will...

Author: /time Magazine | Title: You're the Cream in My Coffee | 9/17/1984 | See Source »

Frozen foods by Nestlé may come as a surprise to Americans who associate the company with chocolate bars and Nescafé. Since World War II, however, Nestlé has become much more than that. Thanks to its Swiss base, Nestlé emerged from the war with comfortable cash reserves-and a new outlook. "Up till then," says Managing Director Jean C. Corthesy, "we had thought mainly of children. Now we think about their parents...

Author: /time Magazine | Title: Switzerland: Soup to Nuts | 6/8/1962 | See Source »

They are a sight to see. A sort of minute-made elite ("Nescafé Society," one French journalist calls it), the summer crowd at St. Trop, though liberally sprinkled with titles, seems to have invented itself. The visitors are almost always young, and though they may change companions from year to year, they rarely come alone. In the bay that once knew only fishing boats, as many as 80 yachts may lie at anchor. The narrow streets hum with Ferraris, Lancias, Mercedes and Aston Martins. To be seen at the wheel of a mere Jaguar or Austin-Healey is considered...

Author: /time Magazine | Title: Foreign News: This Happy Few | 7/21/1958 | See Source »

...their crisp frocks or open-necked, short-sleeved shirts tucked into belted slacks, hurry through the streets of Tel Aviv and Haifa, bent on marketing by day, on moviegoing by night (Israel's per capita cinema attendance is the world's highest). Over their cheesecake and Nescafé, young apartment dwellers talk about new cars and skin-diving. Out in the older collective settlements, where palm-shaded bungalows hedged by bright bougainvillea and hibiscus have long since supplanted the rude huts, basketball courts and swimming pools indicate that the new generation of native-born Israelis prefer sports...

Author: /time Magazine | Title: ISRAEL: Prophet with a Gun | 1/16/1956 | See Source »

Long before the first cyclists huffed into sight, the quiet provinces were invaded by a loud caravan of sound trucks and spielers. Everywhere, the ear was assaulted by pitchmen peddling Nescafé, Cinzano, Perrier water, soap flakes, rubber tires. L'Equipe sent a nightclub songstress to put on her act wherever the Tour stopped for the night. A few irritated sportsmen muttered that no one would have noticed if the bike riders never showed...

Author: /time Magazine | Title: Sport: Tough Tour | 8/9/1954 | See Source »

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