Word: ness
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Dates: during 2000-2009
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Harley, then 27, was the new marketing director for Mitchell & Ness Nostalgia Co., which lovingly sewed and sold authentic replicas of old sports jerseys known as throwbacks. When Combs was shown some samples, he wanted to buy them. He also warmed to Harley, telling him "You remind me of Biggie," a.k.a. rap-music star Christopher Wallace, a Combs friend who was gunned down in 1997. Harley and his employer were instantly anointed...
Since that meeting 16 months ago, century-old Mitchell & Ness (M&N), originally a maker of golf and tennis equipment for the Philadelphia elite, has transformed itself into the nation's hottest marketer of clothing for urban black teens--and their eager imitators among suburban kids and dads of all races. Flip on MTV, Black Entertainment Television or an ESPN postgame press conference, and you're bound to see rapper Nelly in a bright orange Spirits of St. Louis jersey (the basketball team folded in 1976) or Tampa Bay Buccaneers football star Warren Sapp in a Kelly green, early 1980s...
After drama, VI-4 turned to lighter motifs, as exemplified in The Courting of Montebravado (music by Alexander S. Ness ’04 and libretto by Andrew B. Pacelli ’03). The fifteen minute opera is set in four short scenes that mimick and make fun of the traditional Italian court opera. The Italian names are unseemly and the plot deals with true love impeded by money-loving clergy and arranged marriage, which is ultimately saved by murder. The story is quite obviously a farce—and an entertaining one, especially in light of the fact...
...mogul Sean (P. Diddy) Combs got a look at a few $300 replicas of old sports jerseys--like a 1970s mustard yellow and brown number from the San Diego Padres. He liked what he saw. Combs wore 10 of the jerseys, sold by Philadelphia-based sports-nostalgia company Mitchell & Ness, at different times during the American Music Awards last year. Rappers like Bow Wow and Snoop Dogg followed, choosing royal blue 1960s L.A. Lakers duds for videos and concerts. Now Reuben Harley, 29, Mitchell & Ness's marketing director (and the man who met with Combs), says the jerseys have helped...
...genital origami.” The two performers’ genitalia are projected via video onto a giant three-storey screen as they perform dozens of “installations” or “dick-tricks.” Highlights include the “Loch Ness Monster,” the “turtle,” and for the benefit of Yalies everywhere, the “bulldog.” Unique portrayals of Boston landmarks are in the works for their shows here...