Word: ness
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Dates: during 2000-2009
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Fair enough. But do we also detect some bizarre emo-ness here...
...that could soon change, renewing a debate on what Switzerland's German-language newspapers refer to, in English, as "Swiss-ness." The government is mulling new laws that will raise the Swiss share of those production costs to 60%. Forty million fake Swiss timepieces are made every year, most of them in China, claims the Federation of the Swiss Watch Industry. Sales of the real thing are threatened, despite the federation's slogan: "Fake watches are for fake people. Be authentic. Buy real...
...laws will also apply, with various alterations and restrictions, to products such as cheese and chocolate (but not, thankfully, to children). Enforcing them could be problematic, since identifying "Swiss-ness" is sometimes not as easy at it seems. Just ask McDonald's. Its campaign to assure customers that its ingredients are 100% "aus der Schweiz" took a knock last July when it emerged that the cow used in a poster was in fact Austrian. But then cows aren't the only Swiss animals having an identity crisis. (Read: "Supersizing Europe: The McDonald's Stimulus Plan...
...fashion these days. (Well, unless you're Chinese.) Global recession is a great leveler, its seismic shocks felt in big and small nations alike. Even Switzerland has not escaped the carnage. Its unemployment rate is at its highest for more than 11 years, and those fathomless repositories of Swiss-ness, the banks, are reeling from their exposure to sub-primes and credit markets. Switzerland's two biggest banks needed multibillion-dollar bailouts - UBS with public money, Credit Suisse with private - and, like bankers everywhere, they face the rage of ordinary people. In August, a civil action by the U.S. Internal...
...gone from being a little grungier and funkier to being a little more upscale,” said Lotman. Likewise, Robert S. Manning, a Boston resident for the past ten years, says he felt “a little bit of nostalgia for the quirkiness, uniqueness, idiosyncratic-ness of Harvard Square,” while perusing the book in the Coop earlier this week. “I was interested to see how all the independent places are gone, and how it’s become more homogenized and generic,” he said. “Now it?...