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Press Secretary Ron Nessen's face shone brightly the day he took over the White House briefings and announced, "I'm a Ron, but not a Ziegler." But after 2% strenuous months and an exhausting presidential jaunt to Asia, an exasperated Nessen was displaying Ziegler-like ways, including rare press conferences, sour exchanges with reporters and bombastic language inflating the achievements of his boss. The White House press was beginning to wonder out loud, "How long can Nessen last?" Then, last week, Nessen admitted his errors and promised to improve...

Author: /time Magazine | Title: The Press: Is Ron a Ziegler? | 12/9/1974 | See Source »

Known as a hard-driving network newsman for NBC, once wounded in Viet Nam, Nessen became close to Ford during the Vice President's frequent travels. Stepping in after Jerald terHorst's stunning resignation over the Nixon pardon, Nessen solemnly promised not to be just a salesman for the President and extracted a pledge from Gerald Ford that he would be informed about all pending White House business...

Author: /time Magazine | Title: The Press: Is Ron a Ziegler? | 12/9/1974 | See Source »

Dissatisfaction with Nessen set in at the end of September, when TIME Washington Bureau Chief Hugh Sidey reported that former President Nixon had offered to return his pardon to Ford. Nessen, on Ford's orders, downplayed the gesture. The press corps questioned the handling of the event. Nessen also showed inexperience on Ford's trip to see Mexican President Echeverria. He allocated most seats on the press helicopter for TV personnel and a handful for newspaper correspondents...

Author: /time Magazine | Title: The Press: Is Ron a Ziegler? | 12/9/1974 | See Source »

...Nessen's real difficulties bloomed during the Asian trip. One reporter described his performance as a "disaster." Nessen, for instance, was absent when word came of the Ford-Brezhnev arms agreement because he was on a tour of Vladivostok. But Nessen's kowtowing statement that "the President will return home in triumph," and his condescending remark that the journalists "were dazzled ... amazed" by the arms agreement, really roused them. Peter Lisagor, Washington bureau chief...

Author: /time Magazine | Title: The Press: Is Ron a Ziegler? | 12/9/1974 | See Source »

Thrown without White House training into a thankless job, Nessen is still attempting to organize an unsure staff; he usually visits Ford three or four times daily; he sits in on White House meetings (except the National Security Council's); and every once in a while he sees his infant son Edward...

Author: /time Magazine | Title: The Press: Is Ron a Ziegler? | 12/9/1974 | See Source »

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