Word: nessler
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Harvard and Yale fans around the country shall suffer no more. The Game will be televised nationally by ESPN2, with Brad Nessler on play-by-play and Gary Danielson handling color commentary...Saturday's Game marks the 111th meeting between the two teams. The series dates back to 1875 and is led by Yale, 60-42-8...And for those of you who are really fans, don't forget that this season marks the 75th anniversary of Harvard's 1919 Rose Bowl Championship, a 7-6 win over the fighting Oregon Ducks...In other Ivy League games Saturday, league champion...
...aloof dream girl of U.S. males in the early years of the century. It was not until World War I that makeup crawled back to respectability, and not until the Roaring Twenties that it dared to flaunt its painted face-under a permanent wave, invented in Switzerland by Charles Nessler. This wonderful electric gadget brought hope that every head could be curly-though many a hair curled at the early cost: $200. (In 1938 San Francisco's Willat company introduced the cold wave, which gradually made the machine permanent obsolete...
After 20 years of experimenting, he solved his mystery. He discovered that if hair is soaked in an alkali solution and heated in a curl, it will stay curled. Thus the permanent wave was born. Not content with his triumph, Nessler was busy on many another front. He patented more than a score of hairdressing devices (curlers, solutions, testing machines) and licensed operators all over the world to use them. He came to the U.S. and made a fortune...
Last week, in Harrington Park, N.J., 78-year-old Charles Nessler died. Though he had frittered away most of his fortune on such inventions as a massaging machine to keep the skin young, Nessler left an impressive memorial: the billion-dollar-a-year U.S. beauty-parlor industry, which owes its existence to Nessler's permanent wave...
Boyish Bob. Until the permanent wave came to the U.S., women relied on temporary Marcel* waves or the local wigmaker for their curls. But wigs were just basic units; it took extra braids, rolls, puffs and switches to be in high style. Nessler's permanent changed all that; women could forget about their waves for months at a time. As acceptance of his wave grew, prices came down. Beauty shops, of which there had been only some 3,000 in 1908, sprang up everywhere...