Word: nestl
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Dates: during 1930-1939
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...Press did not rush to feature it were answered last week in the current number of Vu, weekly Parisian picture-paper. In its April 1 issue, Vu had devoted a full page to an account of the sextuplets' fabulous birth, pictured the six bouncing boys, told how Nestlé's milk had made them grow. When the last child was born, gay Mme Vicogne was reported to have said: "Let's call him 'Jean-Ai-Assez.' [I've had enough]." This number of Vu also offered a page of photographs of some extraordinary animals...
...Raphael's famed La Belle Jardiniere, now in the Louvre. A second glance shot eyebrows high. The Virgin Mary was feeding the infant Jesus from a modern nursing bottle, while at her knee the infant St. John looked on hungrily. The whole parody was an advertisement for Nestlé's baby food. A line at the top of the page indicated that this was the first of a series of full-color parodies exploiting the beauties of maternity and Nestlé's food in the manner of famed Old Masters. Weeks passed, but no further parodies appeared...
...Société Française Nestlé, makers of chocolate and prepared baby foods, claims complete independence of the parent company in Switzerland "except for the exchange of friendly ideas in the realm of publicity and advertising." One of their friendly ideas was the Old Masters Series which Swiss Artist Louis Rivier suggested to the Swiss company. Artist Rivier set to work, produced four pictures. Nestlé arranged for them to be printed in L'lllustration at an advertising rate of about $2,250 a page...
...sooner was the nursing-bottle Raphael issued than Nestlé's mailbags fairly burst with angry protests. French esthetes called the picture a rank desecration. French Catholics roared: "Sacrilege!" Nestlé directors promptly dropped the whole campaign as too hot to handle. Explained Director Guiraud...