Word: nestl
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Dates: during 1950-1959
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...Corp., which bit into the market last year with 53 packaged "gourmet" items, planning to sell them for prestige value alone. General Foods this year will add seven new luxuries, including bouillabaisse ($1.10), spiced Cherry Heering preserves ($1.25), Smithfield ham and cheese paté (70?), babas au rhum ($1.10). Nestlé will now have a big finger in the luxury pie, recently signed to sell Switzerland's famed Hero line of preserves...
Switzerland. The Zurich Bourse, leading stock market of Switzerland, had its most active year since World War II's end, with average prices up 24% in 1954 and almost every Swiss stock climbing to new alltime highs. Nestlé Alimentana Co. (food and chocolate) was up 20% from 1953; Sulzer Machine Works up 35%; Switzerland's Ciba chemical company, helped by the new drug "Serpasil," used to combat nervous disorders and high blood pressure, jumped from $650 a share...