Word: nestl
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Dates: during 2000-2009
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...said it's mulling a bid of its own while Italy's Ferrero has also expressed an interest in gobbling Britain's favorite chocolate maker. While some doubt those companies' ability to come up with the money for such a big target, there are no such worries with Nestlé, the Swiss food behemoth who is also said to be contemplating an offer...
...Cadbury? The world's second-largest chocolate company would give Kraft and Ferrero muscle in markets where they are weak. Hershey, meantime, already knows what it's like to team up with the Brits; it's owned the license to the Cadbury brand in the U.S. for years. Like Nestlé, it would probably rather not stand by and watch a combined Cadbury-Kraft become the most powerful chocolate maker in the galaxy. (See pictures of what the world eats...
...task was simple. Tasters sampled a range of chocolates made by Cadbury, Hershey's, Kraft, Nestlé and Ferrero and were then asked to pick a winner in each of four categories. The candies were also put through a separate test to measure how much they might stick together when transported for long distances in my pocket, conditions accurately recreated by placing the chocolates under a desk lamp for a few hours. It was important to ensure that everyone received the same-sized portion of each chocolate, a rule I altered only after people left my office feeling sick...
...next section - popular chocolates shaped like triangles or trapezoids - the Kit Kat from Nestlé just beat out Hershey's Kisses, an entrant at a slight disadvantage because voters had to imagine how they tasted after the local convenience store sold out of them. (That may have been for the best: TIME's test generated a deluge of opinions about where the best chocolate comes from. The bottom line on the Old World side of the Atlantic: big selling American chocolate is sour, powdery and generally inferior to European chocolate...
...firm, expected to publish a trading update on Dec. 15, outperformed all other major global food businesses in the third quarter. A rally in sterling, meanwhile, could further add to the cost of boosting Kraft's bid. What's more, "we persist in our belief that neither Nestlé nor Hershey will willingly stand by and be marginalized into distant No. 3 and No. 4 positions in global confectionary," London-based analysts at investment bank Jefferies International wrote in a note to clients on Tuesday. A possible joint Nestlé-Hershey bid to break up Cadbury - with Pennsylvania-based Hershey...