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Switzerland's passion-charged baby-food libel trial (TIME, Feb. 16) has ended in something of a draw. The plaintiff: the multinational Nestle Alimentana, among whose myriad food products are powdered infant formulas marketed in less developed countries. The defendants: members of the Bern-based Third World Working Group. The group had distributed a German-language version of a British pamphlet that charged baby-food makers with causing the deaths of Third World babies by hard-selling their formulas to illiterate mothers incapable of preparing them properly. The Swiss pamphlet was entitled Nestlé Kills Babies. Two years...
Bern Judge Jürg Sollberger has now ruled that the pamphlet's title was in fact defamatory, but he ordered the 13 people found guilty to pay only token fines: $120 each plus an additional $160 toward Nestlé's legal expenses. The judge also granted the Third World group a moral victory by commenting that Nestlé "must modify its publicity methods fundamentally." The defendants will appeal. Said one Nestlé spokesman: "Our marketing techniques are evolving all the time...
...Counters Nestlé Managing Director Arthur Fürer: "No one has yet hit on the idea of demanding that wine be sold through doctors or pharmacies because hundreds of thousands of people get drunk on it and sometimes cause fatal accidents." Nestle officials insist that their advertising has always stressed, as one billboard in Nigeria puts it, that BREAST MILK IS BEST. Often, however, mothers themselves are undernourished and must supplement their own milk with formula. Nestlé was also a principal architect of an ethical code recently adopted by nine infant-food producers. The code requires that promotional...
...know for 25 years whether our pathetic and uncertain efforts will have any effect," admits the thoughtful St. Louis-born Wyman, who is widely regarded as heir ap parent to Polaroid Founder Edwin Land. A Phi Beta Kappa English major at Amherst, Wyman worked in the Nestlé Co.'s new products division, where he was concerned with foreign acquisitions, now keeps close watch over Polaroid's fast-growing foreign sales...
Breweries are also adding wine lines: Schlitz and Seattle's Rainier companies have moved into the wine business during the past few years. Food-processing companies are heeding the ancient Roman proverb, "A meal without wine is like a day without sunshine": Pillsbury Co., Nestlé and the R.T. French & Co. of mustard fame have recently become vineyard owners. So have Lazard Frères, the Wall Street investment-banking firm; John Hancock, the insurer; and Southdown Inc., the Houston-based conglomerate. Takeover-ripe wineries have become rare, and the bids for them are enormous. The Gallo brothers have...