Word: nesuhi
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AHMET ERTEGUN, president of Atlantic Records. Turkish-born, self-made sultan of American rock, soul and pop. Age 48. In 1948 founded Atlantic on a shoestring and a collection of 25,000 old blues 78s. In 1950s brought in Brother Nesuhi and their friend Jerry Wexler, signed Ray Charles, LaVern Baker, the Modern Jazz Quartet and "Boss of the Blues" Joe Turner. In the 1960s, his firm introduced Sonny and Cher, more recently Wilson Pickett, Otis Redding and Roberta Flack as well as rock groups like Led Zeppelin and Crosby, Stills, Nash and Young. Also hired young singer released...
...crisis in domestic diplomacy for Turkey's Ambassador to the U.S., Mehmet Munir Ertegun. His sons Nesuhi and Ahmet had conceived a most un-Turkish enthusiasm for caz and yaniturku - Turkish for the jazz and blues music of the American Negro...
...wrong. Today, after 25 years, 49-year-old Nesuhi and 43-year-old Ah met are stronger than ever for caz and yaniturku - and it is paying off. As president and vice president of Manhattan-based Atlantic Records, they head one of the largest and fastest-growing record firms in the country, and are riding atop the most pervasive pop-music tide in years: the "soul sound...
Zealot Morden got him a job on Orson Welles's radio program. Then, with the help of Washington's 27-year-old Nesuhi Ertegun, erudite, diminutive son of the late Turkish Ambassador, she founded the Crescent Record Co. Zealot Ertegun is passionately certain that New Orleans jazz is a genuine art form, and America's chief contribution to culture. His most obvious reason for founding the company was to get the Kid back on wax. (Ory's 1921 Sunshine recordings-Ory's Creole Trombone, Society Blues-were probably the first Negro-made records...
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