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...nothing - without putting, say, a Treasury bill in each newsstand copy. Not to mention pulling such a move while competing with all the financial advice that's sitting there gratis on the Internet. But the publishers don't see it that way. "Our audience is of very high-net-worth individuals," says Worth publisher Patrick Williams. "Not someone like me who's worried about their 401(k)." (See the top 10 magazine covers...

Author: /time Magazine | Title: The $20 Magazine: Worth's Odd Recession Strategy | 4/21/2009 | See Source »

...thinking is this: you send the magazine to your selected 110,000 rich folks (chosen, more or less, by zip code and whether they have at least $1 million equity in their home as well as a minimum net worth of $2 million). Those prospective readers are so psyched about the wealth-management advice they get in their free bimonthly that they tell their rich but less-favorably-zip-coded friends, who then plunk down the $20 at a newsstand. "If there's six degrees of separation between all of us, there's about one degree of separation between high...

Author: /time Magazine | Title: The $20 Magazine: Worth's Odd Recession Strategy | 4/21/2009 | See Source »

...burden on the government, another blow to the optimism of the general population, and another man or woman who is no longer a consumer and may not be able to make mortgage payments. The pace of that trend does not mean much until net new jobs are being created Third, and finally, real estate prices are falling and the rate at which people are losing homes or are going into default plumbs new depths with each set of new numbers...

Author: /time Magazine | Title: Who Stole the Recovery? | 4/21/2009 | See Source »

...UTICA 2The team exploded against Utica College (2-12, 0-8), scoring evenly throughout the match. The Crimson came out focused and with high intensity throughout, using a different offensive play each quarter to maintain the pace of the game. The variety of attack formations led to several players netting multiple goals. Freshman Devan Kennifer had a terrific weekend, and continued her good play in the final game of the championship by scoring a game high four goals. Six more of her teammates also contributed to the barrage of scoring, with juniors Kristina Bergquist and Kelly Peeler and freshman...

Author: By Brian A. Campos, CONTRIBUTING WRITER | Title: Championship Split Leaves Playoff Fate Unknown | 4/20/2009 | See Source »

...decisive third set, 6-2.“I was a little frustrated [with the first set]…so I changed my tactic,” Ko said. “I was like ‘Let me do something different. Let me come to the net, let me be more aggressive, but consistent at the same time.’”Rosekrans earned her tenth dual win this season, tying her personal mark set last season, with a 6-4, 7-5 victory in a hard-fought match...

Author: By Eric L. Michel, CONTRIBUTING WRITER | Title: Ivy Title Within Reach After Weekend Victories | 4/20/2009 | See Source »

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