Word: netflixing
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Dates: during 2000-2009
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...business you have to know your consumer. The Internet has become a free distribution machine, so what can you sell that makes money? Things you can't copy. They need to be things that are based around your audience. Directors cuts, merchandise, 35mm prints of your film." (Read: "Why Netflix Stinks: A Critic's Complaint...
These offers are like ads, except that when you click on them, you're agreeing to try and then buy a company's service in exchange for game points. Sign up for a Netflix subscription, get two months free plus 100,000 points. Some players cancel as soon as they have the points. Other deals, like those that snagged Michelle, are shady. Michelle took a quiz that required her to enter her cell-phone number and a code. At some point during the exchange, there was supposed to be a notification that she was signing up for an SMS subscription...
...These offers, generally known in the business as lead-gen (lead generators), will give you some seed/tractor money in return for signing up for, say, a subscription to Netflix or a credit card. But less scrupulous advertisers lure players in with an offer to take a bogus survey or IQ test. Once it's completed they require a cell-phone number to send you the results. When you enter your cell number and create a password, you have unwittingly subscribed to a service you never wanted but will be billed for. If you're a kid, the mysterious charge then...
...Hong, who co-founded Hotornot.com, said that even back in 2005 he'd stopped taking the kind of offers that ask for cell-phone numbers or a subscription. "The offers that monetize the best are the ones that scam/trick users," he wrote on his blog. "Sure we had [legitimate] Netflix ads show up ... but I'm pretty sure most of the money ended up getting our users hooked into auto-recurring SMS subscriptions for horoscopes and stuff...
Weathers, Myles • career as postal worker of ends with guilty plea by to stealing more than 3,000 DVDs from Netflix mailers...