Word: nets
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Dates: during 1990-1999
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...unnaturally tight market," notes Jon Mandel, co-managing director of ad buyer MediaCom. The online magazine Salon recently rolled out a provocative $4 million TV campaign featuring digitally crafted odd couples, like celebrities Chris Rock and Linda Tripp, dancing at a dinner party. "We needed to cast a wider net," says Patrick Hurley, Salon's vice president of marketing. "We're not going to put our head in the sand and pretend that other media don't exist...
...They know that for every AOL, 10 dot.coms are going to be DOA before the frenzy is over. Within a few years, the windfall could end for old media too. Dot.com spending is expected to plateau once the winning companies are in command and more consumers shift to the Net. It could result in an Internet take on an old Marxist theme: When new media arrived to hang old media, the networks sold them the rope...
...same thing I've lusted after for a couple of birthdays now, and I'd trade in all the socks, ties and humorous cards about aging if only I could have it. Unfortunately, I can't, because it's a cable modem--which lets you traverse the Net at about 20 times the speed of a 56K modem--and cable-modem service is very spotty right now. In Manhattan, for example, I'd have to live between 59th and 67th Street, or in the ultra-hip East Village. Service will arrive in my slightly less hip corner of the West...
...most common attack reported by hacker watchers makes use of a Trojan horse. These are programs with bizarre names like Back Orifice or Net Bus that can be hidden in an e-mail attachment--say, one of those animated birthday cards people seem to like e-mailing. Once you open it, you've installed the software--and the wily hacker has remote control of your...
...take her sex wares to America. She's had preliminary discussions with potential franchisees in New York and Florida. "We want to be in every major city in the world," Gold insists. The company is basing its expansion program on the shops, then hopes to introduce home parties and Net shopping as well...