Word: network
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Dates: during 1940-1949
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When Crisco Cooking Talks clicked over New York City's WExF, it was expanded (in 1925) into a network series conducted by Home Economist Ida Bailey Allen. By 1930 P & G strongly suspected that radio was here to stay. Looking around for someone to head its radio department, company officials decided that the copy department chief might qualify. Handsome William McCreary Ramsey II turned out to be a good choice...
Surefire though the soap opera has proved, P & G has continued to experiment. Its current line-up of 19 network shows has only ten daytime operas. After being an early pioneer in audience participation programs (1939) with Professor Quiz, P & G now urges listeners to play Truth or Consequences and to Breakfast in Hollywood, caters to evening dial-twisters with the Rudy Vallee Drene Show and Beatrice Kay's Teel Variety Hall...
...regional chain, one link of stations in a network...
...music the power to charm women radio listeners away from their addiction to soap operas? NBC's supersales-minded President Niles Trammell thinks that maybe it has. This week he began gambling $10,000 a week - a record outlay for an unsponsored daytime network show -to put Fred Waring's orchestra on the fiercely competitive morning air (Mon.-Fri., 11-11:30, E.W.T.). To give the Waring broadcast every break against such popular rivals as Tom Breneman's burbling Breakfast in Hollywood (Blue, 11 a.m., E.W.T.), 137 NBC stations cleared time - even to dropping local commercial programs...
...committee composed of the heads of the various groups which use the building and would be under the general supervision of the Student Council. The new Center would not house any of the organizations which have their own buildings such as the CRIMSON, the Lampoon, the Advocate, or the Network...