Word: network
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Dates: during 1940-1949
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...company when their contract ends next Dec. 31. The split came when Jergens tried to plug Dryad, a deodorant, with a commercial that was too malodorous for Winchell (". . . decaying action of bacteria in perspiration . . ."). Winchell did not need to worry about losing Jergens' $390,000 a year. His network, ABC, rushed in and signed him to a $520,000-a-year contract (to prevent him from going to CBS), promised to turn over anything extra that another sponsor might want to pay. The new paycheck, even without his newspaper earnings, puts Winchell near the top of the Treasury...
...Near Augusta, Ga., A.T. & T. was closing the last gap between the East Coast network and the great coaxial cable joining Los Angeles with Miami. But about 400 special television boosters will have to be built before New Yorkers can see Hollywood stars, or Californians can see a World Series. A Chicago-to-Denver-to-San Francisco system of radio relay towers may provide a shortcut. Without cables or relays, television's world would stretch little farther than the local horizon...
...year, the number of U.S. sets in use will be nudging the million mark; there will be 60 stations on the air. By 1950 the U.S. will have its first coast-to-coast television network, and by 1954, if the trend holds, television will have 16 million receivers and an audience of 65 million...
...Future. Television, predicts NBC's Executive Vice President Frank Mullen, "will be a six-billion-dollar industry, four times as large as radio today." Allen B. Du Mont (who runs the Du Mont network) thinks it will be "one of the first ten U.S. industries in five years...
...television, operating a six-station network in the East, and ready to link it to a seven-station Midwest network in December. By the end of the year, NBC will be up to half-steam, owning all the stations FCC allows (five), and beaming programs to 31 affiliates. Paramount Pictures already has two stations in operation, and a 29% interest in the Du Mont network. A fortnight ago, Warner Bros. applied for a station in Chicago; last week 20th Century-Fox asked for a San Francisco license...