Word: network
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Dates: during 1950-1959
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...Architect. With Algeria's troubles as his theme, Soustelle mounted a parliamentary assault that toppled two of the last three governments of the Fourth Republic. Outside Parliament he began, with practical organizing skill, to pull together the network of Gaullist and wealthy Algerian settlers who on May 13, 1958 touched off the military revolt in Algiers. Today he indignantly insists that "there was no plot, or that sort of stupid stuff." But a moment later he pulls out a copy of a book spelling out the details of the Algiers plot and, with a chuckle, points to the author...
...Challenge for $134,000. Possibly assuming that Jack Paar sets up an audience of insomniac worriers, NBC has tacked Consult Dr. Brothers onto the end of the broadcast day (11:15 a.m.. weekdays). Dr. Joyce, who warmed up with a daytime show for a year, is the network's new way of bidding the country good night. Says she: "Our purpose is not to entertain...
...word for the new season is "special." Although it will not be put to the test until the fall programs start in September, its Madison Avenue magic already echoes through the offices of network executives, clacks from the typewriters of network pressagents. Announced NBC last week: more than 200 hours will be devoted to specials, not only haphazard one-shots, but regular weekly series in prime time (total advertising tab: $57 million...
This week National announced that Jim Price had got his plants-nine of them in as many states-through a merger with seven other U.S. home suppliers. Seven of the nine plants are in areas where National formerly sold no houses; they put National's network of twelve factories within a 200-mile radius of almost every major market east of the Rockies. With his new acquisitions Price this year expects to boost National's sales to $100 million, its production to 45,000 units-4.3% of all single-family, nonfarm houses built...
...company's ad budget and dealer network are so limited that, as Churchill says, "our car must sell itself." He constantly preaches quality, plasters plants with signs proclaiming, QUALITY CAN'T BE REPAIRED INTO A CAR. He fears that as the U.S. living standard has gone up, the pride of the U.S. worker in doing a quality job has gone down. "Mercedes-Benz products are the highest crafted autos in the world," he says of the West German cars that S.P. distributes in the U.S. "We couldn't build the kind of product Mercedes-Benz builds." Mercedes...