Word: network
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Dates: during 1950-1959
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What is a viewer likely to get in the "magazine concept" of television, which assigns advertisers spot announcements and leaves the network free for entertainment and information that fit its own tastes and sense of responsibility? The closest example now going is the big Canadian Broadcasting Corp., which is often watched by 1,200,000 U.S. families who live on the border. CBC creates more of its own programs (40 out of 58 network hours a week) than any major U.S. network, and they are so good that CBC collected six out of seven of this year's Ohio...
Corporately, CBC is a government-owned network with nine stations of its own plus 44 privately owned affiliates strung along the world's longest (4,200 miles) microwave hookup. Canada justifies government ownership by the need for serving up Canadian culture to an audience uneconomically scattered across a vast land. But the government recognizes the merits of competition, and a new Board of Broadcast Governors (TIME, Nov. 16) will soon begin licensing private-enterprise second stations in all major cities. CBC President Alphonse Ouimet, 51, whose $17,000-a-year salary is less than one-sixth as much...
Fiction, Fact, Fun. Thus bankrolled, CBC regards advertisers with what the U.S. networks would consider downright disdain. Instead of turning over its programing to packagers, CBC puts together its own schedule, then sells ads under the same conditions as newspapers and magazines, confining commercials to seven minutes an hour. It pipes in some U.S. network shows (Hallmark Hall of Fame, Ed Sullivan Show, River boat) that blend suitably with its schedule, selling the advertising time to Canadian firms. CBS produces almost all the rest of its shows, and with two exceptions-Ford Startime (half of its programs are imported, half...
Controlling their own show, Network Programing Director Eugene Hallman, 40, and TV Program Director Douglas Nixon, 44, aim for a magazine-like mixture of fiction, fact and fun. A typical evening's fare last week offered song (Perry Como Show) and adventure (R.C.M.P., a realistic serial on the Mounties, which cartoonists are fond of lampooning), but gave equal time to Live a Borrowed Life, a sprightly historical quiz, and Explorations, a well-filmed exposition of the odd migration habits of animals, birds and fish...
...announced: "This commission is determined to take the responsibility to keep the spigots open. We hope there's a trickle down to the stations that make up the industry." As for Mutual, it had already eliminated one offensive word from all ad copy broadcasts on the network. The word: diarrhea...