Word: network
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Dates: during 1960-1969
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There was the mandatory Frank Sinatra Joke, an orgy of network self-promotion (walk-ons by NBC stars), a tiresome, ten-minute flamenco ballet. As for the much-ballyhooed TV debut of Sammy's big drawing card, Mr. and Mrs. Richard Burton-well, television has rarely seen such a bust...
These days, Joe, 62, has his stocking filled without ever hanging it. For, unlike most axed network heroes, he has a lifetime contract. Under a life sentence for killing a fellow inmate at the Atlanta Federal Penitentiary in 1962, Valachi now resides in a fourth-floor, 25-ft. by 50-ft. chamber known as "the penthouse," a District of Columbia jail cell that boasts a well-stocked refrigerator, television, and-as a chastening reminder of the 32 murders in which the Justice Department estimates he took part-an electric hot plate. The Government feels obliged to protect Valachi because...
Last weekend, with five bowl games, a college all-star game and the N.F.L. championship, it was blowing a gale, but the news from CBS is that 1966 will be even bigger. The network's new two-year contract with the league calls for two Saturday-afternoon games (instead of one) and eight Sunday twin bills (instead of five...
...Million a Same. The major breakthrough under the new agreement is the National Football League's first network appearance in prime time, with three regular-season night games and four exhibition games. CBS has long resisted using prime evening time for sports programs. But NBC has already led the way, scheduling three night baseball games next summer. CBS has not definitely scheduled all the night games, but one date is sure: Thanksgiving of '66, at 9:30 E.S.T. "Eventually," suspects CBS's vice president for sports Bill MacPhail, "there may be a sports night on a network...
...Minute. In the 1964-65 contract bargaining, the N.F.L. had squeezed a 200% price increase out of CBS. But that killing was the product of three-network bidding for the rights. This time, NBC was already locked into a fiveyear, $36 million deal with the rival American Football League, and so out of the picture; and ABC, which had just committed $15.6 million for two seasons of college ball, was "not terribly interested." The virtual elimination of the competition, however, did not necessarily make it a buyers' market for CBS. For one thing, the National Football League could peddle...