Word: network
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Dates: during 1960-1969
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Paramount began shooting Holly Golightly party scenes on its Hollywood lot last week. Capote still threatens to get even with ABC. He is now toying with "three or four new television story ideas, one really amusing," and all of them, he says, will go to some rival network...
...virtually every city east of Denver (most of the Far West was spared the blackout), the telephone switchboards at NBC affiliate stations lit up like fireflies on grass. In Manhattan, a blitz of 10,000 angry callers blew a fuse in the network's switchboard. In sheer frustration, hundreds of other fans telephoned the New York City police, tying up its emergency number for more than three hours. In a further display of exquisite timing, NBC belatedly announced the results of the game in two news streamers, one of which chugged across the bottom of the screen just when...
...color network, already blushing red, was gleefully jabbed black and blue by its rivals. On the CBS Sunday Evening News, Harry Reasoner reported the outcome of the game: "Heidi married the goatherder." The ABC Evening News staged its own electronic "bedtime story," with Anchorman Frank Reynolds reading excerpts from Heidi while Sportscaster Howard Cosell repeatedly interrupted with film clips of the game and suitably frantic commentary. Sounding very much like a quarterback caught in his own end zone, NBC President Julian Goodman said lamely: "It was a forgivable error committed by humans who were concerned about children expecting...
...second commercial, a ten-second promotional blurb for local stations and a five-second dance by the NBC peacock-a full 81 seconds, all of them eminently cuttable. Charged the Miami Herald: "It was simply a case of money over matter." As one NBC vice president later confessed, the network had promised Timex, sponsor of Heidi, that the $850,000 special would draw a large children's audience. "We had to cut away," said the vice president. "Otherwise, all the kids would have switched over to Land of the Giants...
...world's known reserves, and ranks third on FORTUNE'S list of the 200 biggest non-U.S. companies. Yet B.P. has never won any stars for marketing. Unlike its international rivals, the U.S. majors and Royal Dutch/Shell, it does not have a retail network big enough to even begin to sell its output, of which 85% comes from high-cost Middle East fields. As a result, B.P. has been forced to rely on sales of crude oil and pass up the more lucrative marketing of refined products. The U.S. stations, which will take...