Word: network
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Dates: during 1960-1969
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...closeup of Hertz's "efficiency expert," who asked: "And why, why are we doing all this?" In an apparent satire on Nazi war criminals, he answered: "I don't know. I'm just following orders." Funny? The 94 persons who wrote or called up the network- an unusual reaction for a commercial spot-did not think so. They found it downright offensive...
...President highlighted the change in the tone of U.S. policy by enunciating it before the largest possible audi ence. The day before leaving for Australia, Johnson and three television-network interviewers taped a "conversation with the President." The informal session-Johnson's first such TV discussion since 1964-ran for an hour in prime time and was watched by an audience estimated at 52 million Americans...
There was a Christmas bonus, too, as Lyndon Johnson appeared on the three networks in "Conversation with the President" and placed new emphasis on hopes for "informal talks" between Saigon and the National Liberation Front. In all, 20 minutes of the interview, mostly comments dealing with Viet Nam, were deleted from the final tape. Though some network news executives objected to the editing, it seemed not only a reasonable but also an essential request, considering the gravity of the subjects he covered. On one occasion the President, who has often said that he considered his TV image "a national liability...
...marketing push that, for all of Mercedes' staid image, has become truly muscular. Deciding that his company ought to do better in the "world's toughest market," Mercedes' Zahn ended a U.S. marketing deal with now-defunct Studebaker-Packard in 1965, built up an independent network of 260 dealers. By carefully watching car-buying tastes in the U.S.-where 85% want automatic transmission (v. only 40% in Germany) and 65% ask for air conditioning (v. less than 1%), Mercedes has increased its American sales by 25% this year, to 20,600 cars, now accounts for half...
...workshop. With little formal education, he reads so haltingly that he prefers to have aides deliver reports orally-but he makes up for all that with a sharp business mind. To market his product in Europe, for example, Christiansen shunned toy wholesalers to set up his own network of 13 sales branches. He explains: "We would have disappeared in the multitude of competitors if we had placed ourselves in the hands of wholesalers...