Word: network
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Dates: during 1970-1979
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...process, the viewer should benefit. To be sure, cable TV may never win mass audiences for many programs. Its leaders have no intention of even trying to do so. That would mean duplicating network fare-and who would pay to watch something akin to the shows he now sees free? The networks are unrivaled at concocting programs that appeal to tens of millions, but in the process they have ignored the specialized interests that every member of the TV audience also possesses. Cable TV, in contrast, offers for profit the potential choice of programs to suit every taste...
...last taking off. After several false starts, it is poised for the rapid, nationwide expansion that regular television achieved three decades ago. As Russell Karp, president and chief operating officer of Teleprompter Inc., the biggest cable-system operator, told Cronin: "We are at the point now that network...
...multinational giants. General Electric has bought into a cable operator and Getty Oil into a programming company. RCA plans this December to send up another Satcom satellite that will carry more cable programs, even though some of the cable operators might take viewers away from the NBC network, which RCA owns...
What does all this mean to the viewer? Generally, programming of greater diversity and sophistication than can be seen on network TV. What exactly the viewer sees, however, varies with the type of cable service offered in a new subscriber's neighborhood, and also with his or her choice. Essentially, there are two kinds of hookups...
...superstations' offerings to cable now consist largely of sports events and reruns of once popular network shows. But Ted Turner, the flamboyant yachtsman and owner of WTCG, promised last week to introduce some more appealing programs: original children's shows, reruns of highly rated public-broadcasting programs (e.g., The Ascent of Man) that may not have been seen in some areas that cable now reaches. Superstations, however, are running into furious opposition from conventional broadcasters and their allies in the sports and entertainment worlds. MCA-Universal and Paramount are balking at selling any of their TV shows...