Word: network
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Dates: during 1970-1979
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...organization waging a battle it could not lose, the D.T.A. fought remarkably hard. Using a network of 36 offices, 425 field workers, 21 armed guards, 132 vehicles and ten mobile TV units, the party staged some 500 rallies and spent an estimated $5.5 million, which is a lot of money, since Namibia has only 412,000 eligible voters. Under the D.T.A.'s white leader, a wealthy rancher named Dirk Mudge, 50, the party shrewdly maintained that it stood for independence from South Africa and an end to apartheid...
...slaughter on Sixth Avenue, Manhattan's Network Row, was more a sign of desperation than desire, however, and the truth of the matter is that Silverman had only two choices: to kill the shows one by one or en masse. Freddie chose the latter, and off will go Lifeline, Sword of Justice, Dick Clark's Live Wednesday, Eddie Capra Mysteries, Grandpa Goes to Washington, Who's Watching the Kids? and David Cassidy-Man Under Cover. An old show, Project U.F.O. will also be dropped. Two programs, W.E.B. and Waverly Wonders had earlier been dispatched to Silverman Hill...
...Dann, a TV consultant and Silverman's onetime boss at CBS. "What forced Freddie's hand is the fact that ABC has nine of the top 14 shows and the only runaway hit of the new season, Mork and Mindy. In modern broadcasting, ABC is the greatest network ever, and CBS and NBC are so far behind they can only fight for second place. Freddie was an integral part of the ABC steamroller, and now it's going faster than ever, rolling over both the other networks. Will it ever stop...
Indeed, ABC's strength is itself a source of strength. A new show, placed behind one of the network's many proven hits, has a far better chance of success than it would next to just about anything on CBS or NBC. "You can keep a fire going by putting a new log on top of one that is already burning," says one industry observer. "The new one will catch fire from...
...beaten CBS. But even that may have been fleeting. In November, according to Arbitron ratings, CBS was marginally ahead. The new programs Silverman will put in may not be better, but they will in general be lighter. "We want to get comedy and a light feel to our network," says Mike Weinblatt, president of NBC Entertainment. "We are looking for young adults, and comedy attracts them. If you look at the top ten or 15 shows, most of them have comedic overtones...