Word: network
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Dates: during 1980-1989
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Even more devastating to the network's pride, if not its bottom line, is the ( sinking status of the CBS Evening News, which has been overtaken in popularity for the past two months by ABC's World News Tonight. Some network executives blame the decline on weak lead-in programming on local CBS stations around the country. Others cite ABC's widely praised coverage of the San Francisco earthquake, a bonus of its presence at the World Series...
...more desperate straits than either of them was. For one thing, its low ratings are compounded by poor demographics: its audience is not just smaller but also older. What's more, cable and other viewing choices have siphoned away much of the network audience and made it tougher for a weak network to revive itself. If one drops too far behind, there may be no bouncing back...
...news is bad for CBS. The network still ranks No. 1 in daytime. In addition, it has grabbed the TV rights to several major sports events, including the baseball play-offs and World Series, the NCAA basketball tournament and the 1992 and '94 Winter Olympics -- though for sums that have been criticized as exorbitant. Some industry watchers contend that CBS, under president Laurence Tisch, is flailing for direction. But Broadcast Group chief Howard Stringer insists that the big sporting events, along with a push for more adventurous programming, will help recapture an audience that has grown rather jaded. "You cannot...
...halt the exodus, the Saatchis divided their advertising empire into two separate international networks. Backer & Spielvogel was merged with Ted Bates, while Dancer Fitzgerald Sample and Compton were combined to form Saatchi & Saatchi Worldwide. Says Carl Spielvogel, chairman of the merged Backer Spielvogel Bates network: "We don't cooperate with the other network in any way. We compete for the same clients." Simultaneously, lesser Saatchi- owned agencies were arranged in smaller groups...
...City and in London, where the corporate staff last year moved into a glossy new global headquarters on sedate Berkeley Square. In addition, five of the firm's twelve directors left. As rumors of further shake-ups spread, Carl Spielvogel offered in July to buy the Backer Spielvogel Bates network. Charles Saatchi declined...