Word: network
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Dates: during 1990-1999
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...Schultz, the chairman of Starbucks, and Len Riggio, the chairman of Barnes and Noble. Jane Eisner is rumored to be coming aboard, most likely as a proxy for her husband Michael, the Disney czar--a close Bradley friend who must stay neutral because Disney owns a federally regulated broadcast network, ABC. But support for Bradley is still unformed enough that host names won't be printed on the invitations to his March fund raiser in New York City. And with Gore clinching most traditional donors, Bradley has been forced to depend on the untried millions who have never given...
...oddly compelling to watch network television die. Executives whine about straying advertisers, overbid on sports and berate the Nielsens. Best of all, they're willing to air just about anything. You've got footage of a family caught on top of a rampaging circus elephant? A man urinating in the office coffee pot? Twentysomethings shooting milk out of their tear ducts for distance? The nets can probably squeeze any of that in the slot between DiResta and Malcolm & Eddie. Cable used to be the frat basement of television, full of "Skinemax" and foul-mouthed comics, but now you turn...
...including his daughter Robyn, 30, view extraordinarily violent and vulgar tapes. (Against all odds, shockumentaries can bring families together.) In one particularly gripping tape, a Brazilian crowd flees a fireworks display gone haywire. "That's amazing," Nash says. "Do we know if anyone got hurt?" NBC, like Fox, the network Nash usually works with, is squeamish about showing major injuries. The Brazilian scene is accepted, not only because it passes the no-maiming criterion but also because it--as Nash explains it--"tells a story." A tape of a fight between fraternity boys and locals at a football game fails...
...Nash is right about the audience. This past November, the last time Fox ran four weeks of shockumentaries against NBC's Thursday-night lineup, it beat the peacock network in males 18 to 49 and adults 18 to 34. John Miller, NBC's executive vice president of advertising, promotion and event programming, admits that he went to Nash after losing those nights. "The Fox specials are edgier than what we're going to do, but they did very well going up against our Thursday nights," he says. Moreover, an hour of shocks costs only $500,000, about a third...
...latest tally released yesterday afternoon, the dial-up king has 17 million customers. Key is the value of users, not at this point in the game for how much they'll give you but for how much some other web contender will pay to include your users in their "network." (Watch for Yahoo to start calling itself just that, now that GeoCities gives it a big property with a completely different brand...