Word: network
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...anyone had any remaining doubts that the broadcast TV networks are seriously worried about their declining audiences, they simply have to turn on CBS this Saturday at 9 p.m. That night the onetime Tiffany Network will turn over its airwaves to a bald, bearded former strip-club bouncer, whose ability to make people bleed has made him a media superstar, currently gracing the cover of ESPN The Magazine...
...goes by the stage name of Kimbo Slice, to draw younger viewers, especially men ages 18 to 34. But in giving such a prime-time spot to mixed martial arts (MMA), the fast-growing, full-combat sport that combines elements of boxing, kickboxing, wrestling, jujitsu and other disciplines, the network is taking a calculated gamble...
...Plenty of people are ticked that these violent, bloody bouts will air on free TV. Even CBS executive chairman Sumner Redstone has said that while the move makes business sense, he doesn't personally like the sport and thinks airing it is not "socially responsible" (but, he says, the network's president and CEO Les Moonves calls the shots). "Sure, people have asked 'are you crazy?' says Kelly Kahl, the network's scheduling guru. "And internally, some people are nervous. But we're juiced for this. CBS may skew older than the other networks, but it doesn't always have...
...group has strong ties to local media. Lee was The Crimson's business manager last year, and the company is building an advertising network on several local Web sites. Currently, PaperG's main product, Flyerboard, is featured on boston.com (the site of The Boston Globe), HarvardSquare.com, and the Web sites of Metro Boston, the Weekly Dig, The Crimson, and the New Haven Independent...
...Bush built a massive top-down hierarchy that brought a corporate efficiency to politics. The McCain model, by contrast, has been designed to reflect McCain's insurgent personality. While the Bush campaign channeled all decision-making through its northern Virginia headquarters, the McCain campaign has established a decentralized network of 11 "regional campaign managers," who will separately direct much of the campaign in their parts of the country. The goal is to save money, but no one knows if it will work. Veterans of Bush's 2004 incumbent juggernaut say McCain is also far behind schedule in putting boots...