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...Bergsman, the co-president of the Harvard Business School Entertainment & Media Club, believes that the “Quarterlife” project is “certainly an ambitious and well-intentioned effort,” he admits that it is “difficult to create a social network around new content without a firmly-established, passionate fan base...

Author: By Anna H. Steim, CONTRIBUTING WRITER | Title: This is the Story of a Blog | 3/11/2008 | See Source »

...rest of the country seems to agree: when the show was tied into hour-long segments on NBC, the network pulled it after only one episode due to lack of interest. For the moment, Facebook, it looks like you’re safe...

Author: By Anna H. Steim, CONTRIBUTING WRITER | Title: This is the Story of a Blog | 3/11/2008 | See Source »

Enter InnoCentive, a research firm that does R and D with a difference. InnoCentive has built up a network of some 140,000 "problem solvers" around the world - they are science Ph.D.s in Russia and engineers in India and amateur inventors in America. InnoCentive posts "challenges" it receives from client companies - the pharma giant Eli Lilly is a customer - on its website, and the solvers go to work, with a cash reward at stake for the right answer. Not only does the InnoCentive method save on costs by allowing companies to outsource some of their...

Author: /time Magazine | Title: How Many People Does It Take to Make a New Light Bulb? | 3/10/2008 | See Source »

...Bent needed a better light for the developing world. With funding from the Rockefeller Foundation and the New York venture capital firm Spencer Trask - launched over a century ago by the man who helped finance Thomas Edison's first light bulb - Bent put up a challenge on InnoCentive's network to improve on his BOGO light. It was answered in short order by a engineer in New Zealand named Russell McMahon, who came up with a new design that makes better use of both the solar battery and the LEDs, allowing for a stronger, more dependable light. The result...

Author: /time Magazine | Title: How Many People Does It Take to Make a New Light Bulb? | 3/10/2008 | See Source »

...Union of Progressive Zionists—a national network of Jewish student activists—tries to provide a progressive voice to debates about Israel. “We can’t let people who have money dictate if we’re going to talk about this,” said the network’s director Tamara Shapiro. “If we can’t talk about what’s broken, we’re not going to be able to change things and move forward...

Author: By Bita M. Assad, CONTRIBUTING WRITER | Title: Hillel Exhibit Draws National Criticism | 3/10/2008 | See Source »

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