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...bull riding is among the highest-rated shows, handily beating broadcasts of NHL hockey games. An nbc broadcast of the PBR finals last year drew more viewers than the average audience for the Stanley Cup finals. And now Fox is on board. After Sunday football games this fall, the network plans to show two PBR events, including a broadcast from the finals in Las Vegas on Oct. 29. "This is a pivotal moment for our sport," says PBR ceo Randy Bernard. "It's our chance to take it to another level...
...sport does take off, it will be thanks in part to dumb luck. nbc decided in 2002 to stop paying huge fees for sports like NBA basketball and started stacking its lineup with niche events--bull riding, arena football, Champ Car racing. The PBR paid the network for airtime, guaranteeing that nbc wouldn't lose money if no one tuned in. As it turned out, audiences liked watching corn-fed young dudes cling to enraged animals for dear life. "People want to see a big bad som'bitch hoof the s___ out of somebody," says Jerry Nelson, a top bull...
...sitcom, Liz is at odds with her boss. In real life, Fey agrees with what NBC says about 30 Rock, which she also writes and produces. First, even though the network has a second fall debut--Studio 60 on the Sunset Strip, from The West Wing's creator, Aaron Sorkin--about a sketch-comedy show, neither series is about that other marquee NBC property, SNL. (Of course not. I'll assume they're about Mad TV.) Second, neither is in competition with the other. "I'm pretty sure we can never be on at the same time," Fey says dryly...
Radio humorist Fred Allen famously said that imitation is the sincerest form of television. But usually it's different networks doing the imitating. How did NBC get two shows in the same unusual milieu in the same season? Apparently by coincidence. Fey, who had a four-year development deal with NBC, first pitched the network a sitcom about cable news. Kevin Reilly, president of NBC Entertainment, felt Fey was using the news setting as a fig leaf for her own experience and encouraged her to write what she knew. Sorkin, meanwhile, was shopping his return to TV with a show...
...Maya Angelou said she will host an XM Satellite Radio show on Oprah's network because...