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Telenovelas will force networks and viewers to change their habits. A typical telenovela that runs daily for months could require more than 100 episodes, in contrast to two dozen weekly episodes for a season of a prime-time network drama. That has always been a sticking point with U.S. TV executives, who have been skeptical that American prime-time viewers would watch so many episodes of one show in a week. "It requires an enormous amount of dedication," says Michael Schwimmer, CEO of Sí-TV, a cable channel that caters to young Latinos...
...shows will be the centerpiece for MyNetworkTV, a new network formed by Fox out of 139 mainly small- and middle-market stations, from Topeka, Kans., to Utica, N.Y., that were left behind after the merger of UPN and the WB networks. Just as UPN featured African-American shows and the WB turned into a home for angsty teenage dramas, MyNetworkTV could make its mark with the telenovelas, its first original programming. "We're purchasing several years' worth of novelas," Cook says. If those two don't find an audience, he'll try others. "We believe in this...
...other networks have not jumped into the telenovela's arms quite as eagerly. ABC is hedging its bets, developing a remake of a telenovela from Colombia called Yo Soy Betty, la Fea (I Am Betty, the Ugly One) that transformed itself into a global hit. Local versions of Betty's ugly-duckling story won huge audiences in Germany, India and Russia, but ABC will air it as a once-a-week prime-time comedy. As the network responsible for Desperate Housewives, the closest thing to a network telenovela today, ABC has a good shot at creating a successful hybrid...
Current TV, the youth-oriented cable network that Gore launched last August, has been picked up by Comcast for its digital tier, and will reach 28 million homes as of this week, says Gore's business partner Joel Hyatt. The network is in negotiations with cable systems in France, Germany and Italy, and expects to achieve the relatively rare feat of becoming profitable in its first year. Says Hyatt: "We are just on fire." Additionally, Gore has begun a London-based equity firm with former Goldman Sachs Asset Management CEO David Blood. It's a partnership that, despite its nickname...
...lower parts of the legs have no muscles at all, just a structural network of bones, tendons and ligaments. That makes the blood vessels particularly vulnerable to tearing when a bone breaks. If that happens, there's little hope...