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When the creators of a new sitcom called The Loop pitched their show to executives at the Fox television network, the broadcast moneymen liked the idea of a sitcom about young guys living in Chicago. But what they loved was the fact that products on the set wouldn't be an afterthought brought in by a prop master. Instead, viewers would see the same products every week, cleverly woven into the plot throughout the season, and characters would discuss the brands-a bit like a 13-week ad campaign. Sure enough, the network picked up the show. Co-creator Will...
Gluck's product-infused formula is rapidly becoming a model for network TV's survival. Thanks in part to technologies like TiVo-which growing numbers of folks are using to blitz past commercials and watch TV on their own schedule-the ad-driven prime-time business model that has existed for decades is under assault as never before. In New York City last week, broadcast execs showcased their best hopes for luring viewers back this fall, unveiling dozens of new dramas, sitcoms and reality shows. If history is any guide, most of them will flop, with shows aimed at young...
Gates was also involved with the Faculty Resource Network as associate director...
...easy, not the least because of al-Jazeera's reputation in the West for having an anti-American, pro-Arab bias. The network may have money to expand without worrying too much about revenue from potentially skittish advertisers: Qatar's Emir underwrites roughly 60% of the government-owned network's estimated $85 million annual budget. But whether the English channel will be able to wrest spots on U.S. cable networks or persuade satellite services to run its programming, not to mention grab an audience, is unclear. Even Arab Americans tend to watch other cable news stations, like Fox News...
...Jazeera's coverage stirred business problems in the network's own backyard long before its executives decided to go West. For the past nine years in the Middle East, al-Jazeera has faced an unofficial boycott led by Saudi Arabia, whose government was stung by criticism on al-Jazeera of its rulers. The English channel is apt to employ the sort of guerrilla business tactics that the Arabic channel has used. Initially limited to advertising from Qatari companies, the Arabic channel gradually attracted international brands and boosted its revenues threefold by, among other things, making deals with parent companies rather...