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...while, the skeptics were right. The network experienced intense birthing pains. Raising the seed money was no picnic, as founder Sheldon Drobny spells out in the memoir Road To Air America: Breaking The Right Wing Stranglehold On Our Nation's Airwaves. Drobny raised the loot, beat the drum, rounded up political support, then saw the project mismanaged and nearly torpedoed. (He was not at New York headquarters for the startup, and is not mentioned in the documentary...

Author: /time Magazine | Title: Radio: America Still on the Air | 4/5/2005 | See Source »

...listener is 60 years old, but the average Air America listener is 48," Sinton told Carolina, adding that during nighttime programming, "in a format that is generally two-thirds male and one third female, Air America is 52/48. We are almost precisely evenly balanced between men and women." The network is also doing well in terms of brand recognition. A study issued last month by the consulting firm Paragon Media Strategies indicates that Limbaugh's is the name most familiar to talk radio listeners, followed by - drum roll, please - Al Franken...

Author: /time Magazine | Title: Radio: America Still on the Air | 4/5/2005 | See Source »

...Create an instant, full-time radio network around an ideology? So far as I know, the Air America scheme had no precedent. There had been stations with congenial formats, like the left-wing Pacifica and Amy Goodman's invaluable news-and-interview hour "Democracy Now" has built an informal network on radio and TV stations. There are many, many evangelical Christian radio stations, which bolster the right-wing talk count by hundreds. (If the Unitarians or Episcopalians have a radio network, it's not on my dial.) But these all grew organically, adding like-minded affiliates over the years...

Author: /time Magazine | Title: Radio: America Still on the Air | 4/5/2005 | See Source »

...industry at large said, 'Liberals aren't funny. They aren't engaging. They're too nuanced. A concept of a liberal network is stupid,'" Sinton told Carolina. "I guess we were just stupid enough to press on." Sinton - one of the few executives who has remained at AAR since its conception two years ago - acknowledged that even he at times doubted if the network would ever get off the ground. "I never thought we'd get on the air to start with," he said. "Around my house, this was always a day-to-day project...

Author: /time Magazine | Title: Radio: America Still on the Air | 4/5/2005 | See Source »

...Fearlessly ignoring the right's prediction that a liberal network would be stocked with Jews, gays and blacks, Air America filled most of its air time with people who answered to one or more of these descriptions. (Right-wing radio is basically guys of the Christian persuasion.) It also flouted the received radio wisdom that listeners want one strong voice, and created teams of complementary hosts - typically a comedian for energy and a radio veteran for stability...

Author: /time Magazine | Title: Radio: America Still on the Air | 4/5/2005 | See Source »

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