Word: network
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Nina Rosenstein, director of development at HBO, says Baron Cohen’s program on the cable network had defied expectations. Some initially thought that the Ali G character would appeal mostly to a young audience...
...more importantly, I will use my new Kennedy School skills and my training and my new worldwide network of student-friends in some further, but yet unknown, form of public service...
...starters, and yet that the wealth of diverse interests expressed by first-years inevitably whittles down to only a handful of channels seems to suggest that the lack of institutional support for certain paths drives many students into fields better supported by Harvard’s academic and career network. The lack of institutional support also suggests that those unsupported fields are inherently wanting, even though such fields can be and are intellectually pursued at other top schools such as Yale and New York University...
What's surprising about this irresistibly catchy ad is that it was created not by a fitness-advocacy group or a health organization but by Nickelodeon, a TV network aimed squarely at kids. Like any commercial network, Nickelodeon (or Nick, as it is universally called) is out to make money. Keeping viewers attached solidly to their seats is the traditional way to do that. But Nick also wants to be more than just a medium for selling toys and sugary processed food. "Our mantra is, what's good for kids is good for business," says Marva Smalls, chief of staff...
Nick isn't focusing on just physical activity. The network has commissioned research to understand how kids make eating choices. It's also working with food companies that use characters like SpongeBob SquarePants to decorate their packages with splashy blurbs filled with facts about nutrition. And that, says Smalls, will be great for business: "If we connect with kids and arm them with the tools they need to navigate difficult issues, then when they do want to watch television, they'll come back to us." --By Michael D. Lemonick