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...television audiences are responding. On Home & Garden Television and the Food Network, among the fastest-growing ad-supported cable networks, the nonperfectionist programming is scoring the highest ratings. The Food Network's roster of shows launched in 2003 reads like a self-help catalog for cooking enthusiasts: Easy Entertaining and Everyday Italian as well as Lee's Semi-Homemade...
When it comes to shortcuts, Sandra Lee wrote the book--or two--the first of which quickly became a best seller. Lee, who was raised in Sumner, Wash., appears on the Food Network, cheerily adding a can of Campbell's mushroom soup to ground turkey and calling it Stroganoff. The 36-year-old's Semi-Homemade philosophy preaches the use of 70% prepared products and 30% fresh foods, plus a dash of ingenuity, yet this gleeful application of packaged food is far from half-baked. Lee has a multimedia deal with Miramax that includes television, books and merchandise...
...maker, said the event was the most replayed ever among its users. In a TIME/CNN poll, 47% of respondents said the incident marked "a new low in bad taste"; yet 68% said the government should not fine CBS. Attempting to please a torn audience has put all the big networks through growing, or rather shrinking, pains. Under fire from conservatives, CBS last year canceled its mini-series The Reagans, although it claimed the cancellation was not caused by the pressure. This, combined with the network's apparent quid pro quo offer to Jessica Lynch--a host of Viacom deals...
...credibility, and CBS is the most watched network on TV largely because it has rejuvenated its audience with edgier shows. Survivor is MTV's The Real World redone as a game show, and 33 million people watched the post--Super Bowl debut of Survivor: All-Stars, with the return of player Richard Hatch, who spent much of the episode nude (albeit pixelated). CSI, TV's most popular drama, may be the goriest show in broadcast. So what's a ratings-greedy mogul...
With Connexion, the whole plane becomes a wi-fi "hot spot," linking users to the Internet via a network of satellites--without getting in the way of the airplane's communications and navigation equipment. Users should be able to surf the Web, download attachments and upload pictures at speeds comparable to cable-broadband service. The cost will range from a flat $30, for journeys around the globe, down to $10 for flights across continents. --By Wilson Rothman