Word: network
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...They're extracting coolness from those who know and getting it to those who don't with unmatched speed and in unprecedented quantities. But it all raises some heavy sociological questions. In the old days, trends would percolate through the population slowly via the "and-they-told-two-friends" network. Now trends spread virally, via e-mail and instant messaging, with professional trend spotters snapping at their heels, hurrying them onward ever faster. In an age of universal information access, isn't everybody, by definition, in the know? What would it mean if the line between the cool kids...
...fragrance targeted at young men, Look-Look could quickly run the list past 10,000 or so teenage eyeballs. (The eventual winner? "Crave.") "Before, you would have to just kind of guess, or you'd have to wait," says Lee, "but because we've built this huge network, we have the capability to test the hypothesis with any kind of sample size that we want and get an immediate response. Yes, this is happening, or no, it isn't." It's an instantaneous, infallible coolometer...
SHARP AQUOS WIRELESS LCD TV Your phone is cordless. Your computer jumps on a wireless network. So why not ditch the cords around your TV? The $1,800 set, due next spring, leaves peripheral devices, such as a DVD player, cable box or satellite hookup, connected to the SmartLink transmitter, far left, keeping the 15-in. television free of unsightly wires and letting you carry it around the house on a whim. The remote can command all your devices, so there's no need to race between rooms--or bribe a loved one--to go pause a movie...
...incipient TV career going, Char said, I need to network. "This is the time to start schmoozing," she told me. Then she said she had some TV deals of her own going and suggested I call her friend Brad Bessey, a producer at Entertainment Tonight who was looking for a host for a spin-off. Her networking predictions were happening very fast...
Added: Five Universal Studios theme parks broadcast network. NBC would run the new company, which would have estimated annual revenues of about $13 billion. Vivendi would keep 20% of the new firm. In return, it would receive $3.8 billion in cash and reduce its debt by $1.6 billion - less cash than Vivendi's original price tag, but a deal nonetheless. The lead actors are crowing over their triumph. "It was a long struggle," concedes Bob Wright, chairman and chief executive of NBC, who will head the company called NBC Universal if the deal goes through. "We want...