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Like most Jewish kids, I dreamed of one day controlling the media. Specifically, I wanted to run a TV network. As I grew older, this became less of a possibility, partly because a big part of being a network executive seemed to involve owning a suit. But then my digital-cable box neared 200 channels, designer-outlet stores became more prevalent, and my dream moved within reach. Six months ago I called Trio, an obscure arts channel that reaches just under 20 million homes and doesn't even get a Nielsen rating, and asked if they would...

Author: /time Magazine | Title: My Life As A TV Executive | 7/21/2003 | See Source »

Like most Jewish kids, I dreamed of one day controlling the media. Specifically, I wanted to run a TV network. As I grew older, this became less of a possibility, partly because a big part of being a network executive seemed to involve owning a suit. But then my digital-cable box neared 200 channels, designer-outlet stores became more prevalent, and my dream moved within reach. Six months ago I called Trio, an obscure arts channel that reaches just under 20 million homes and doesn't even get a Nielsen rating, and asked if they would...

Author: /time Magazine | Title: My Life as a TV Executive | 7/14/2003 | See Source »

...first move was to play off of Trio's Brilliant but Canceled series, where, in another desperate attempt to get press, the network aired failed series that were loved by critics. My series, Just Plain Canceled, would air really awful shows that bombed. I met with Kris Slava, vice president of acquisitions and scheduling, and gave him a list of shows I wanted to air: The Chevy Chase Show, My Mother the Car, Manimal, Pink Lady and Jeff and Mr. Smith, the 1983 NBC sitcom about an orangutan that ran a Washington think tank. Slava put a lot of work...

Author: /time Magazine | Title: My Life as a TV Executive | 7/14/2003 | See Source »

...Slava also bought me Battle of the Network Stars, so I could relive the thrill I got seeing Catherine Bach in the dunk tank. He got me the MTV game show Idiot Savants, where I was the only contestant ever to yell out an incorrect answer immediately after someone else had given the same incorrect answer. And he got me the Late Night with David Letterman from my junior year of high school, where Dave read my letter on the air, which is still the highlight of my writing career. As you can probably tell from this article...

Author: /time Magazine | Title: My Life as a TV Executive | 7/14/2003 | See Source »

...selections. It was about 12 hours into the day of shooting that it struck me that I wasn't getting paid for any of my work: not the hosting, the months of programming, the Good Clean Porn show or the My Trio idea. Trio is indeed the smartest network in the world...

Author: /time Magazine | Title: My Life as a TV Executive | 7/14/2003 | See Source »

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