Word: networker
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Dates: during 1940-1949
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...journalism are not the ways of science-Ecker and Brine took this friendly admonition in stride and proceeded to exploit the clues that Oppenheimer had given them about the forces that had shaped his life. Accepting his theory that "education is apprenticeship," they set TIME'S world-wide network of correspondents to work seeking out the men he had apprenticed himself to- from San Francisco to Copenhagen-and cross-checking Oppenheimer's impressions with them...
...advertising. Though the youngest and least-tested medium, it was already the most expensive. Young & Rubicam's Director of Research Peter Langhoff estimated that a half-hour television show in New York cost an advertiser $60.17 for every 1,000 sets reached. Though not exactly comparable, the radio network cost is only $2.40. The villain was production expense. For example: production costs of Ford's hour of radio drama are $10,000 a week. Besides actors, ten production people are needed. Production costs of a similar Ford show on television (the Ford Theater...
...plugged one of its lesser-known brands of cheese over TV, dealers in Philadelphia sold out the next day. Such success has brought new advertisers flocking in-their number rose from 243 in June to 495 in October-but at a very heavy price. The standard rate for one network TV hour in New York (exclusive of talent, production, etc.) is $1,000. Telecasters estimate that they need about $3,000 to break even. As a result, the entire industry is on a cost-cutting hunt. Some new twists...
...patients went into a huddle over their problem and then elected a representative to call WHRV for technical advice. Norman Thomas 2L placed the call only to hear that the Network was shorthanded because most of its repair staff had gone home for Thanksgiving turkey...
Most of the ABC show was just a televised version of the network's radio coverage-bad TV practice, but in this case it paid off. By & large, radio reported the 1948 election better than TV. It had the pacing, organization and assurance that the cub reporter still lacked...