Word: networker
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Dates: during 1940-1949
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...world's first regularly operating television network began serving New York, Philadelphia, Schenectady and Washington last week. Opening night, NBC televised a speech by FCChairman Charles R. Denny (from Washington), a variety show, some boxing bouts from Manhattan's Madison Square Garden, a film of Arturo Toscanini conducting the NBC Symphony. By early 1952, NBC hopes to cast its net from coast to coast. One big obstacle to the big plans: A.T. & T.'s proposed cable rates-almost ten times the rate for radio broadcasts...
...organized in 1940 by Adman Michael M. Sillerman, who found that "one-third of the nation, 32 million people who live in communities of 50,000 and under, are in a twilight zone that is only partly covered by the four big networks." Sillerman saw a virgin market for national advertising. He moved in to provide the small stations in these areas with a sizable schedule of transcribed shows (including sustainers). With transcriptions, KBS saved its stations the high cost of network wire lines, cut advertising rates to less than half the charges of the wire networks...
...recent months, as advertisers have slashed their radio budgets, Keystone's business has jumped into seven figures. In the past year the company has taken on 70 new affiliates; in the past month, ten. Such networkers as Burns & Allen, Lum & Abner, have gone on KBS platters to "fill the holes" in their network coverage. Come fall, Sillerman has hopes of signing Bing Crosby and Jack Benny...
Dudley Gate likewise is to be a victim of the new library, and is now in the process of demolition to make way for re-routing the network of paths between the Yard and the Union. The entire process of demolition and building will take an estimated 16 months, with the fall of 1948 called for as completion time...
Last month NBC decided that The Author Meets the Critics was now good enough, signed it up on a fine Sunday afternoon spot (4:30 p.m.). This Sunday's subject, for the first airing over a full network: The Story of Mrs. Murphy, by Natalie Anderson Scott...