Word: networkers
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...sweeps week - that time of year where plot lines get thrown out the window as network executives feverishly pray that ratings will follow them through the roof. Four weeks a year, networks inundate the TV-viewing public with a veritable flood of plot-twisting, cringe-inducing, shark-jumping moments in the hopes they'll tune in - please, just tune in - in order to give the networks a vital boost during the critical periods when Nielsen Media Research takes its regular survey of TV viewing habits. (See the top 10 disastrous Letterman interviews...
...Networks use the data Nielsen gathers during each period to set local advertising rates; national rates, which comprise the bulk of TV ad revenue, are set separately and based on year-round data from select families. Still, local ads are a big chunk of a TV network's revenue, so when sweeps week - er, weeks - roll around, they try and game the system by doing just about anything to make sure you tune in. (See the best and worst Super Bowl commercials...
...reason Season 3 could offer that closure was that it seemed unlikely there would be a Season 4. But the low-rated, high-quality FNL has returned on DirecTV's 101 Network (Wednesdays, 9 p.m. E.T.), thanks to a continuation of its cost-sharing deal with the satellite company. (The season will air on NBC sometime next year...
Months after a summer blockbuster used the campus of Penn as a stand-in for what appears to be Princeton, the makers of "The Social Network," affectionately known as "the Facebook movie," are pulling a similar campus switch. Unable to shoot on Harvard's campus, the movie's producers have decided to film three outdoor campus scenes, referring to Facebook creator Mark Zuckerberg's time at Harvard, at Johns Hopkins University in Baltimore...
...heard of homecoming through the alumni network and from friends who had graduated,” Zipprich said. “I didn’t hear much through the students unfortunately...