Word: networking
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Dates: during 1980-1989
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...this reminded an American of how CBS covered Fritz Mondale's candidacy last time. Correspondent Susan Spencer, then on the way to becoming the able reporter she now is, would use up most of her time on network news describing the day's travels, mishaps, crowd reactions -- ephemera that could be found in daily newspaper stories. Sometimes, in the background, the candidate could be seen orating; at the last moment, the sound would pick up Mondale for a quick sentence or two, as if this alone, of all he said, deserved hearing. The other networks were equally condescending. What television...
...network executive who is afraid that the news broadcasts look too much alike could take a radically simple step. Let the anchorman say, "In Seattle, Candidate Dukakis attacked Reagan's foreign policy," then let the man speak for himself. Before long, presidential candidates might become as familiar as the television reporters who filter the news we are told about, and sometimes...
...long as most U.S. homes have had television sets, the A.C. Nielsen company has provided the official figures on who was watching what. But now Nielsen's ratings supremacy is in doubt for the first time in more than 30 years. Last week CBS became the second network to say it will not renew its long-standing contract to receive Nielsen data. The CBS agreement expires at the end of August. ABC allowed its annual contract to lapse in March, and is now buying Nielsen's services month by month while the network tries to negotiate new terms. Losing...
...Network confidence in the venerable firm has been shaken by recent changes in the way Nielsen gathers its information. Traditionally, the Northbrook, Ill.-based company has used two sampling methods. In one survey, electronic meters wired to television sets in 1,700 homes record which channels are tuned in and when the set is on. Meanwhile, viewers in 2,600 other homes fill out diaries on who watches various programs. Advertisers and broadcasters have long recognized failings in this system. The meters, for example, could not tell when a program played to an empty room, and diaries were difficult...
...results have apparently disturbed the networks. People-meter ratings have turned out to be as much as 10% lower than the traditional readings. Some - broadcast executives believe younger viewers record their habits more faithfully on the new meters, while older people who are not comfortable with high-tech gadgets ignore them. CBS complains that Nielsen's people-meter sample is skewed disproportionately to families with cable, who watch less network...