Word: networking
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Dates: during 1980-1989
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...episode's greatest impact may be a loss oftrust among scholars who use the network, whichlinks research centers and universities thatexchange non-classified information...
Okay, TV-news fans, get out your scorebooks. A new round of star wars is in full swing at the network news divisions. CBS, in desperate need of a female power hitter, last week grabbed one of the league's best, Connie Chung, from NBC. She will fill a gap in the CBS lineup opened last month when Diane Sawyer left to join the burgeoning Murderers' Row at ABC. Meanwhile, NBC, looking to compensate for Chung's departure, found no superstars on the trading block but managed to land a solid .280 hitter, Mary Alice Williams, formerly...
...moves reveal once again how thoroughly the network news divisions have bought into the Nielsen mind-set. Faced with shrinking audiences and rising costs, TV executives have discovered that news programming, which costs much less to produce than entertainment fare, can be a moneymaker in prime time. Yet once these shows enter the arena with Knots Landing and The Cosby Show, they must play by the same rules...
That means stars -- and star salaries. Though high-priced talent raids have been attacked as a misguided extravagance at a time when network news budgets are being slashed, these new stars, for better or worse, usually justify their pay. Their presence can mean precious ratings points, and sometimes even the life or death of a show. Says Andrew Lack, executive producer of West 57th: "These are very high-risk, high-profile jobs that go to people who can handle them. They are worth the fuss made over them...
However expensive they become, the star wars seem sure to continue. ABC, which recently hired not only Sawyer but also NBC correspondent Chris Wallace, has been dubbed the hot network for its aggressive talent raids. NBC, having lost both Wallace and Chung, is hurting. Staff morale is low, and some warn that the network's tightfisted attitude will doom it to the news-ratings cellar. Gartner insists that NBC is not opposed to paying high salaries to the right people but argues, almost quaintly, that by rejecting Chung's money demands, the network cast a vote for old-fashioned news...