Word: networking
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...punted. It may be the most powerful sports league in the country, but it failed to stiff-arm the big cable companies into carrying the NFL Network on the league's terms. So sophomore NFL commish Roger Goodell made a veteran call in deciding to let NBC and CBS simulcast Saturday night's New England Patriots-New York Giants game. That game, in case you never get past Discovery Channel, could produce the NFL's first 16-0 season if the favored Pats dispatch the Giants, who have already qualified for the playoffs. "We have taken this extraordinary step because...
...hasn't backed down from its game plan to force cable giants Cablevision and Time Warner Cable (which is controlled by TIME's parent, Time Warner), to pay up something like 70 cents a subscriber and make the NFL Network part of the basic programming tier. That would in turn prompt the cable companies to raise rates by at least as much. The cable guys have refused that price, leaving the NFL Network either without a channel or relegated to the sports tier by Comcast for a monthly fee, potentially depriving the league of hundreds of millions in revenue...
...cable guys have refused to meet the NFL's asking price because other than the eight Thursday night games that the NFL Network broadcasts, the rest of the programming is second-string - and that's being kind. They also didn't like the fact that the NFL has so far refused to sell the cable outfits its Sunday Ticket package, available only on satellite, which lets viewers watch any NFL game. Goodell attempted a beautiful end around by offering the Pats-Giants game to Time Warner Cable and Cablevision in return for all parties entering into binding arbitration to resolve...
...Commish caved, and basically gave the game away to two of its national broadcast partners, CBS and NBC; as the league has done with all its Network games, the local stations in the home markets of both teams will also still get to air the broadcast. "We appreciate CBS and NBC delivering the NFL Network telecast on Saturday night to the broad audience that deserves to see this potentially historic game. Our commitment to the NFL Network is stronger than ever." In other words, Goodell is playing defense now, but the business game of NFL Network vs. Cable...
...both Wilkinson and his students, the "Internet Famous" course marks something of an educational, and technological, experiment. In essence, they are attempting to quantify fame on the Internet by developing a matrix that simultaneously measures the number of eyeballs, the amount of attention, the caliber of the social network, and a variety of other factors. The goal of it all? To help students learn how to use, and even manipulate, the new set of rules guiding online commerce...