Word: networking
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...News organizations particularly value high placement, since it translates into potential ad revenue. But Examiner.com, though rated by Nielsen as the fastest-growing Internet news site in the U.S. in August, does little actual journalism. It is not a news organization so much as a network of more than 24,000 individuals throughout North America, known as Examiners, each of whom cover a particular geographic or subject area. With that many correspondents, no beat goes uncovered; along with Examiners for world news there are those for fanboys, auto-brokers, celebrity cars, drinking games and doll-collecting, to name...
...network is owned by Clarity Digital Group, one of Philip Anschutz's companies. While Anschutz is a noted political conservative, who recently bought the Weekly Standard from Rupert Murdoch and who also owns the San Francisco Examiner and the Washington Examiner, most of Examiner.com's stories seem to have no political leanings. (Contributor Carl Herman, a laid-off California teacher, has the conversation-opening title of nonpartisan Examiner...
...insight (a description, it should be noted, that can be just as fairly applied to many offerings of more mainstream media). Most Examiners are not journalists, and their prose is not edited. CEO Rick Blair, who helped launch AOL's Digital Cities, an earlier attempt at a local-news network, calls them "pro-am" - more professional than bloggers, but more amateur than most reporters. You might also call them traffic hounds: because their remuneration is set by, among other things, the number of people who click on their stories, Examiners will often piggyback on hot news or oft-searched people...
Examiner.com is not alone in gathering an army of writers to create a hyper-local network for the Web. Social-networking site Gather.com works in a similar fashion, as does Prime Writer News Network and Associated Content. Each revenue model is a little different, but they all rely on the willingness of people to write for love. Shelley Frost, the San Francisco dogs Examiner, posts about three times a week. She estimates that she makes a dollar a day out of her writing, and $50 each time she recruits a new Examiner. "I do it to build relationships with other...
...goal of all these companies, eventually, is to snare local advertising, a $141 billion market that, according to Blair, has been left largely untapped by the Internet. Examiner.com will start rolling out ad packages in the next few months, and will hit up its network for leads...