Word: networks
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Dates: during 1930-1939
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...Chicago's Health Commissioner Herman Bundesen as a mosquito. When an opponent praised him for his eloquence, he retorted: "Just liquid vowels." Ambitious, he won a big radio audience outside Illinois when his 1936 Roosevelt talks proved so successful that he was put on a national network. Smith on Smith: "The Town Crier of America's Main Street"; "an ignorant man and a philosopher...
...Their network does not draw the big glamor shows aglitter with expensive stars, but it does a solid business with sponsors who spot their advertising in chosen areas by using small clumps of stations, who economize on talent costs by using recorded programs, who add to NBC and CBS advertising intensive MBS regional coverage, has as well a collection of sponsored shows which uses its full network. Their business has grown from a gross of $1,364,876 for 1935 to $2,269,078 for 1937. The first eight months of 1938 brought them $1,673,913 and contracts already...
...hours, but has by no means all for sale. Deductions must be made for: 1) Time differences across the continent. 2) Time given to sustaining programs like the New York Philharmonic-Symphony's Sunday afternoon concerts. 3) Time which member stations have sold locally and withdrawn from network participation...
...years ago, when Congress Cigar Co.'s Son & Heir Bill Paley became CBS's 27-year-old president, it was a puny network. Although irreverent young employes stealthily called him Pale Billy (purely a trick of transposition, for he likes hot countries, bright sunlight, is usually healthily bronzed), in three months he tightened CBS's contracts with its affiliates, gathered 22 more stations into his network, refused to sell CBS to Paramount Publix Corp. for $1,500,000. Nine months later he sold Paramount Publix a half interest for $5,000,000, within three years bought...
...enthusiasm, somewhat deceptively because the impetuosity breaks down into shrewd caution whenever necessary. When anything important is at stake he chooses his words with astute grace, but he prefers the free extravagance of mixed metaphors. A favorite phrase: "Not a red dime." Youngest and oldest chief executive in the network business, he has come a long way from cigars. He now smokes cigarets...