Word: networks
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Dates: during 1940-1949
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...last 90 days, NBC has more than doubled its TV network sponsors. ¶ Sports have dropped, in the last year, from 53% to only 27% of the schedule on three of New York's major stations. Big-league baseball, once thought to be TV's top draw, now rates a poor second to variety shows competing at the same hour. ¶ Films are being used more & more, but lookers seem to like them less & less. Films now rank after variety, sport and audience-participation shows. But movies may eventually prove a hit if they are made especially...
...newspapermen will be on hand to interpret election returns as they come in during the Harvard Radio Network's all night election vigil tonight...
Louis Lyons, curator of the Nioman Fellowship, and David Droiman, a Nioman Fellow and a staff member of the Minneapolis Star, have been brought in by the Network to analyze returns of the Presidential, Senatorial, and House races...
...Network will devote its entire radio time to the election. Between returns it will play light classical music. The broadcast is under the direction of Hartford Gunn...
...network wants to make its programs not only easier to hear but easier to listen to. Most U.S. radio programs, planned in Manhattan and Hollywood, ignore the fact that 48% of the U.S. lives in towns of 5,000 or smaller. The farmers' hookup is interested in its listeners' interests. Some of its rural wrinkles...