Word: networks
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Dates: during 1970-1979
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...fickle world of television, where most programs have precariously short lives, the long-running network news shows have proudly been the most resistant to change. But they're changing now, as ABC's World News Tonight - long a poor third - prepares to overtake the NBC Nightly News, while CBS's Evening News continues its reign...
...changes are not the kind that would satisfy James David Barber, the Duke University political scientist who thinks that network news is "too intellectual, too balanced. It passes right over the heads of the great 'lower' half of the American electorate who need it most." In the September Washington Monthly, he argues that the Cronkites and Chancellors should stop modeling themselves on the New York Times, stop "gearing the medium to the needs and knowledge of the better informed" and should go after "the great unwashed." Barber is disturbed by those statistics showing that more people get their...
Barber wants the network anchor man's words made simpler, the brief snippets of news filled out with more background. Well, may be. As Sol Hurok used to say, if people don't want to come, nothing will stop them. Mark R. Levy, a New York sociologist, made a two-year study of why people watch the news and concluded that "being informed is only a secondary motive for most viewers. Most people watch TV news to be amused and diverted, or to make sure that their homes and families are safe and secure...
...metropolis like New York or Boston, where thousands of students apply for admission and thousands of alumni are concentrated in a small area, a network of committees constantly in contact with Harvard performs the University's local work. In rural areas, high school students apply on their own initiative and the quiet alumnus can remain happily off the fundraisers annual rounds if he wants...
Even if NBC wins the court case, it may find that a disgruntled star is worse than no star at all. Carson has taken to using his show to ridicule the network. "NBC is kind of desperate,: he told his audience last week. "I understand that for every NBC show you watch, you'll get a $400 rebate."It was one of his funniest lines, but it doubtless caused little laughter in the Silverman household...