Word: networks
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...Rather than let the lack of equality bother them, F1 fans embrace the technological warfare that defines their sport. For this year's championship, each of the leading teams has spent around $300 million on building and fine-tuning its cars. Behind the drivers is a network of boffins - engineers, mechanics, wind-tunnel experts - charged with analyzing the performance of every system of last year's model with the goal of making the new one faster. Inevitably, the high stakes have led to skulduggery. The sport's governing body, the Paris-based International Automobile Federation (FIA), last year fined McLaren...
...mouthpiece for the Bush White House: it rose with Bush after 2000 and 9/11, was played on TVs in his White House and reflected the same surety and flag-lapel-pin confidence in its tone and star-spangled look. It was not just a hit; it was the network of the moment...
...with two Democrats locked in what seems like a general-election campaign and lame-duck Bush fading from the headlines, it has to figure out how not to seem like yesterday's news. At times recently, the network has appeared uncertain about its focus. Its primary-night coverage has felt staid and listless. Sometimes it has gone tabloid with celebrity-news, true-crime and scandal stories (WEBSITES POSTING SEXY PICS LIFTED FROM FACEBOOK). At other times it has retreated into a kind of war-on-terrorism news-talgia, playing up threatening chatter and new missives from al-Qaeda leaders while...
...plateauing. Its ratings started to lag in 2006, and in February, CNN's prime time (boosted by several presidential debates) beat Fox among 25-to-54-year-olds for the first time since 2001. (CNN and TIME are owned by Time Warner.) Maybe even more galling, the network has lately faded in the ephemeral category of buzz. MSNBC--with far fewer viewers--has been the political-media obsession of the 2008 primary, largely because of feuds between the Clinton campaign and the network for its perceived pro-Obama bias...
Ratings shmatings: if a Rupert Murdoch network cannot dominate the field of ticking off the Clintons, that has to sting...