Word: neuharth
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...Black made publishing history at New York magazine when she became the first female publisher of a weekly consumer magazine. She then made a leap into newspapers in 1983, joining Al Neuharth, CEO of Gannett, and his fledgling newspaper USA Today. Like Ms., it was groundbreaking, but critics derisively called USA Today "McPaper." It ended up revolutionizing journalism, influencing a generation of newspapers and magazines with its colorful graphics and bite-size articles designed for television watchers. Neuharth, she says, was sometimes ruthless--something she tried never to be--but she admired his strategic vision. "He always had the bigger...
...gainsay Neuharth's achievement in bringing about the first telepaper. USA Today is the cross-pollination of print journalism and television, aimed at a generation conditioned to a diet of polychromed, encapsulated news. In its quest to be different, it has redefined the traditional newspaper menu to include far more consumer information, features about trends, poll results and just plain, unadorned facts, all of it served up in easily digested prose. If USA Today has a personality, it is that of the cheerful tipster, giving the best time to buy small cars or where to write for a booklet about...
...Neuharth, of course, is asking himself the same question, but he is determined to see it through. USA Today, after all, is Neuharth's dream. During the paper's first six months, the indefatigable onetime sportswriter for the Mitchell, S.D. Republic stayed every night in the newsroom until 1 or 2 a.m., editing stories and dashing off headlines. Once, when he found a story "too damn long-winded," he banged out a new version on his typewriter...
...Though Neuharth no longer haunts the newsroom, he still speaks with Editor Quinn half a dozen times a week. He has enough confidence in the paper to plan the opening of four printing plants by year's end, which will bring the nationwide total to 30. He launched an international edition of USA Today last year (15,000 copies sold a day, in Europe and the Middle East) and plans to increase the newspaper's maximum length from 48 pages to 56 in November. Perhaps most important of all, despite USA Today's substantial losses the Gannett Co. chalked...
Even criticism about the paper's approach to the news no longer seems to rankle Neuharth. "Editors who like to write or edit long stories don't like this paper," he says with equanimity. "Notice I didn't say 'like to read' long stories." Ask Neuharth if USA Today is here to stay, and he barely pauses. "If I had to bet the rent money," he says, "I'd bet it." --By James Kelly. Reported by Lawrence Mondi/New York, with other bureaus