Word: neuharth
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Sitting behind a gleaming, curved desk in his New York City office, Allen Neuharth picks up the day's issue of USA Today, the terse, rainbow-colored newspaper that he created and nurtures. "We stole most of this from somebody else," says Neuharth, chairman of the Gannett Co., parent firm of USA Today. "Most of the content ideas, the packaging, color and graphics are the result of what television and the newsmagazines have been doing for a long time." Leaning back in his chair, Neuharth, 61, turns to the paper's full-page weather map. "This is a direct, absolute...
...Neuharth's faith in USA Today can be seen in the redesign of Family Weekly, the Sunday newspaper supplement that Gannett bought from CBS Inc. in March for $42 million. At the time of the sale, Family Weekly had 362 newspaper clients and a combined circulation of more than 12 million. Renamed USA Weekend and scheduled to debut in September, the revamped magazine is a close cousin of the newspaper, complete with the same logo and flashy graphics. Many of Family Weekly's longtime subscribers, however, have complained that the new look amounts to free promotion for USA Today...
...Today is still not a financial winner. Though officials at Gannett will not divulge figures, Wall Street analysts estimate that the publication has lost about $250 million in pretax dollars. Neuharth has always said that the paper would not become profitable until 1987, but some company officials nonetheless seem a bit dismayed that the flood of red ink might top $350 million...
...papers are deciding it does not. While cutting their investigative or foreign staffs, they are beefing up entertainment and sports coverage. Many journalists are worried that USA Today and its children will take over the world. Derided as "McPaper" when it was founded in 1982 by Gannett chairman Al Neuharth, USA Today pioneered the delivery of news in light, bright, four-color bites. The paper now has a national circulation of 1.6 million, second only to the Wall Street Journal, and has announced a jump in ad pages and revenue over last year...
BEFORE ALLEN NEUHARTH BECAME ITS CHAIRMAN IN 1989, the Virginia-based Freedom Forum was best known as a provider of local journalism grants. Neuharth raised the foundation's profile by creating journalism libraries across Eastern Europe and awarding generous cash prizes to free-speech supporters. The organization also paid $15 million for luxurious new headquarters in Arlington, including $1 million for artwork, and gave Neuharth a $130,000 annual fee for the part-time chairman...